What is Search Engine Optimization (SEO) – An Introduction

by | Jul 25, 2019 | SEO

Today’s post is an introduction of Search Engine Optimization (SEO). The internet is vast and contains over 1.5 billion websites. To navigate these websites, we use search engines like Google, Yahoo, or Bing. Search engines have one task: find the most relevant results to the search term. But how is this done?

The answer is simple. Search engines use algorithms that consider various factors presented by each website. Some factors may include website speed, total page-visits, and keyword density. For Google, these factors combine to form a PageRank. A PageRank is how Google ranks websites in their search engine results page (SERP). The websites with the best PageRank will appear higher on Google’s SERP.

What is Search Engine Optimization (SEO) - An Introduction __ Image 1

Search Engine Optimization (SEO)

Now that you understand more about how search engines work, let’s discuss SEO. SEO is the process of improving a website’s visibility on search engines. Having proper SEO is required to improve your website’s relevance on search engines like Google. The more relevant your website is to a search, the higher it will appear on the SERP. Thus, the higher your website appears on the SERP, the better online presence you have.

SEO Practices

Understanding SEO is an important aspect of managing a website. Sadly, most people know little to nothing about SEO techniques. There are many ways to improve the SEO of a website. One way is to write content with short and concise sentences. Your content needs to be informative and easily understood by your audience. Another SEO practice is using specific keywords on your web-pages. Choosing keywords helps to keep your content concise and focused. A third practice is optimizing images. Having a website that loads fast is key to having a good SEO score. There are many more SEO techniques to follow, but these should get you started.

To read more about SEO and how to improve your website’s SEO, see the following tips, tricks, and resources.

Final Tips, Tricks, and Resources

  • Read 10 Effective SEO Techniques to Drive Organic Traffic in 2021 to learn more about improving your website’s SEO
  • SEO begins with quality content writing. Use the free tool, Hemingway app to improve your writing today.
  • The best way to get insight on your website’s SEO is by using Yoast. Yoast is a free WordPress plugin that can help you understand and improve your website’s SEO score.

Need additional help?

If you have any questions about the content in this post, please feel free to reach out! We’d love to hear from you.

If you need a new website, a website redesign, or consultation related to any website question, please contact us today! We can schedule a consultation with you to get on track and work towards a solution to your problem. Redsence is ready to help you redefine your online presence today.

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